About Us

While we all have a “healthcare horror story” that motivates us, the real spark behind Apostrophe was Rosen Hotels. Rosen rolled their own health plan doing many of the common sense things Apostrophe is doing. Since starting their program, employee health outcomes improved significantly. Day-to-day stresses and absenteeism plummeted. While at the same time the company saw its healthcare costs drop by more than 40%.  In fact Rosen saved so much money on healthcare that they offered a new benefit: free college tuition for their employees and their children. THAT’S what we are talking about!

Cheryl Kellond | CEO + Co-Founder

Cheryl wakes up every day to build the health plan that can fix America. She’s a concept-to-launch product expert who has delivered more than $750M in revenue from version-one hardware, software and internet products at both startups and marquee brands. She grew her last startup startup, Bia Sport, from a $400K Kickstarter to the #1-rated fitness wearable on Amazon. Cheryl has an MBA from MIT Sloan and an undergraduate degree from the University of Chicago. She’s an ultrarunner, an Ironman, and a mom of four.

Julia Hutchins | COO + Co-Founder

Julia is committed to making health care cost less and work better for people. Prior to founding Apostrophe, Julia was Chief Executive Officer of Colorado HealthOP, a consumer-run health plan that she helped establish and grew to 85,000 members in three years. She has also held leadership positions at private Medicaid and Medicare health plans in Colorado and California, where she led government and commercial insurance business lines. Julia holds a BA from Washington University in St. Louis, MO and Master’s degrees in Public Health and Public Policy from the University of California, Berkeley.

Kathy Keating | CTO + Co-Founder

Kathy has dedicated her career to using technology to solve some of the most complex business and social challenges facing us. With more than 25 years of experience to the field of software engineering she has led several engineering teams successfully from startup conception through rapid growth. Kathy is very active in the local Colorado tech community and has served since 2014 as the Mentor Liaison to the Colorado Secretary of State’s office for their Go Code Colorado initiative. Kathy has a bachelor’s degree in Computer Engineering from the University of Arizona with an emphasis in Artificial Intelligence and User Experience.

Cheryl Wooster | VP Provider Services

Cheryl has more than 20 years in health care operational leadership roles: health plan compliance, claims and value based contracting, facility and physician practice management and population health management. Cheryl earned a BA from Assumption college in Spanish literature and a MBA with honors at East Carolina University.

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